OUR PROCESS
We have a thorough process to truly understand your business and build the best personalized marketing plan for your goals and situation.
-
Learning - about your company, business goals, marketing goals, budgets, and everything we can. This establishes a high level of understanding to help drive strategy.
-
Strategy ideation – which channels would be a fit, where are there gaps in the current strategy, how and when is the best timing, and much more.
-
Measurement – ensure tracking is set up properly and begin creating report templates.
-
Audience and keyword research – find the keywords that are most relevant and most likely to succeed for your business, estimate their monthly costs, then collaborate with you to narrow that list down based on the business strategy and budget.
-
Customer experiences – write ad copy tailored to the intent of each searcher or audience member, to let them know we have what they’re looking for and why they should go with us.
-
Landing page recommendations and ideation – choose landing pages that are available on the site, or make recommendations on how to optimize landing pages for ultimate success.
-
Launch – Once the strategy and plans are in place, we successfully launch and monitor closely to ensure fast results and mitigate risk.
-
Regular optimization – bidding at the keyword, device, geo, or day part level, ad copy writing, and many other technical aspects.
-
Monthly reporting – One monthly report via Data Studio or Excel is provided via email each month, clearly outlining results, reasons for improvements, what was done, and recommendations and next steps.
What you get:
-
A partner in marketing with many years of experience in many verticals and channels. We often brainstorm with clients on how to drive business results outside the scope of our marketing SOW. We answer any questions you have!
-
Regular optimizations
-
Monthly Reporting
-
Monthly fees to ensure incentives are aligned
Prices and Fees:
We charge a flat monthly fee. Prices vary depending on the needs.
Ready to learn more?