CASE STUDIES
CASE STUDY #1: ROBUST, INTEGRATED MARKETING STRATEGY ACHIEVED MASSIVE ECOMMERCE SCALE
Problem: A growing clothing retailer needed to increase online revenue quickly.
Solution: Created a robust, integrated marketing plan with Facebook and Google as the main drivers. By understanding the business, the customer, and the goals, integrated messaging across channels was created to drive awareness, improve consideration, and increase intent. New and scalable product keywords were found through keyword research, ad copy was written to tailor value propositions to each keyword and audience across Google and Facebook, and landing page recommendations were made to ensure conversion success. Account restructures were put in place as foundation for efficiency. Google Shopping ads were created and segmented.
Results: The retailer achieved their best holiday season by far, growing revenue by 202% year over year on a large base.
CASE STUDY #2: APPLE SEARCH ADS PERSONALIZED RESTRUCTURE GREW INSTALLS 266%
Problem: As a new brand with a small, local launch, this company had no brand awareness but lofty goals. They wanted immediate efficiency and scale from day one. They launched their own Apple Search Ads program with Brand and Non-Brand keywords, but downloads were not growing.
Goals: Scale weekly app installs efficiently
Solution: A good understanding of their business and industry led to a personalized account structure, finding new keywords within Apple Search Ads, and more robust optimizations.
Results: 266% App Install growth within 3 weeks, under the cost per install goal
CASE STUDY #3: AWARENESS CAMPAIGN DROVE 29% HIGHER ECOMMERCE SALES
Problem: An established Ecommerce company’s website sales had stagnated despite spending more in digital marketing.
Goal: Scale revenue efficiently
Solution: Efficiency as a foundation, awareness, scale. The account was restructured to squeeze every dollar of efficiency possible. Once a positive ROAS was achieved for the first time in the program’s history, a YouTube awareness campaign was launched to generate new demand for the brand and its products.
Results: Positive Return on Ad Spend was achieved for the first time in the program’s history, a 650% increase in ROAS. YouTube awareness campaigns directly increased searches for the brand, helping to increase revenue 29% in a single month.